DMs, clients and before/after posts. In one app.
Smaipa has the reply to every DM waiting, keeps your clients, and turns two photos into a finished before/after — for independent PMU, brow, lash, tattoo and nail artists.
- One inboxInstagram DMs and WhatsApp in one list.
- Replies already waitingWith your prices and your free slots. You tap send.
- A file for every clientMessages, photos and appointments, started straight from the chat.
- Before/after in minutesAligned automatically, edited, posted to Instagram.
Sound familiar?
None of this is a discipline problem. It is six jobs on one phone, and no tool built for the way the day actually runs.
“How much for microblading?”
You have answered it nine times this week. Twice more tonight, with the same three sentences you keep in your Notes app.
Read at the basin, gone by nine
You open a DM with gloves on and cannot answer it yet. Two hours later it is buried under four newer ones — and she booked with whoever replied first.
Five apps for one post
Camera roll, editing app, collage app, CapCut, Instagram. And the before and after still do not quite line up.
The same post, one by one
Instagram, then the WhatsApp status, then Google Business. The same photos, three times over, every single time.
Which pigment did she have in March?
The shade, the needle, whether her touch-up is due. It lives in a notebook, an old chat, or your head.
Your best marketing is in your camera roll
The healed photo at six weeks is the one that books people. It is sitting between a screenshot and a picture of your dog.
You are not behind, and you are not disorganised. You are running a treatment room, a content team and a front desk at the same time — from one phone, between clients.
One loop, every appointment
Every part of it happens in the same app — so nothing is retyped, re-uploaded, or lost on the way from one to the next.
- 01
She writes
Instagram or WhatsApp, both land in one inbox — with a draft reply already waiting.
- 02
She books
You offer times you can actually keep, read from the calendar you already use.
- 03
You work
Her file is open before she sits down: last treatment, photos, what she asked for this time.
- 04
You post
Before and after, aligned automatically. Graded, labelled, exported — without leaving the app.
- 05
She comes back
The post is on her record, the healed photo has somewhere to go, and the next visit is not a guess.
Not another full salon suite
Every feature earns its place. It gives you back ten minutes, or it helps you win or keep one client. Nothing else made it in.
One inbox for Instagram and WhatsApp
Instead of two apps and hoping nothing slipped through.
Every conversation in one place, with lead labels and a mark-as-unread that keeps the thread you could not answer yet from disappearing under four newer ones.
- Instagram DMs and WhatsApp in one list
- Filter by channel, or by what is still unread
- Mark a thread unread when you have gloves on
Replies in your own words
Instead of retyping the price answer for the tenth time.
Drafts are built from your own past conversations and your own price list, so they sound like you and not like a bot. You read it, change what you want, and press send. Today you press send; soon you choose, step by step, whether a reply may go out on its own.
- Answers mined from chats you have already had
- Free times checked against your real calendar
- Edit first, or send — your call, every time
A client file that remembers
Instead of a notebook, an old chat and your memory.
Contact details, notes, appointment history and every before/after photo on one record — created straight out of the conversation, not typed in twice.
- Clients created from the chat they wrote you in
- Lead, active and dormant, at a glance
- Your calendar read for busy times only — never titles, notes or guests
Before and after that line up
Instead of three apps and a result still off by a few degrees.
Automatic alignment, light and colour per photo, text on the image, your own font and logo. Export a side-by-side post or a slider video and publish it without leaving the app.
- Alignment done for you, with a manual override
- Single, side-by-side, stacked, slider or 2×2
- Post to Instagram, or hand the images to your story
Coming soon
Smaipa is in beta. This is what we’re building now — and the first artists decide what comes first.
- Reminders before the appointmentSoon
- 24 hours ahead, with preparation notes and a link to rebook — so the chair doesn’t stay empty.
- Aftercare and follow-upSoon
- Care notes right after the treatment, and the healing check two to four weeks later.
- Touch-ups at the right timeSoon
- Smaipa knows when week six is, and invites her with free times from your calendar.
- Reviews and refreshSoon
- A request for a Google review when she’s happy — and, after a year and a half, the question about a refresh.
- Prepared or automaticSoon
- For every step you choose whether the message waits for your approval or goes out on its own. Anything medical always stays with you.
- Deposits and consent formsSoon
- A payment link and the consent form, sent with the booking confirmation.
Why this exists
€1,000–2,000
a month is what an agency charges for the content work you currently do yourself, after hours.
~85%
of beauty professionals get most of their new clients through Instagram and TikTok.
50M+
independent artists worldwide — and almost no software built for one person doing all of it alone.
Get your evenings back
We build this with a small group of independent artists, one round of feedback at a time — their notes decide what gets built next. Leave your email and we will reach out when a spot opens up.